SolidWorks Renames its Reseller Channel

Hey, how�s your Dassault running?

French conglomerate Dassault Systemes has announced it is renaming its SolidWorks reseller channel, the Dassault Systemes Volume Channel.

A lot of people may believe that SolidWorks is an American company. It was, originally, but years ago it was sold to Dassault Systemes, maker of CATIA, Delmia and other products you probably don�t want to know about.

Giving the SolidWorks channel a French name probably appeals to its French owners, but we doubt it carries much cachet with the folks in America who sell (or buy) SolidWorks. Also referring to it as �Volume Channel� doesn�t exactly imply the type of solution selling VARs are proud of. In fact, it sounds almost contemptuous to us.

Well, what would you expect from a country that sought to build the world�s biggest jetliner while its American competitor, Boeing, wisely developed a smaller and more economical plane for its next generation of products? The development of the new French Airbus jet has been plagued and delayed by design problems. We wonder whose CAD systems they were using. As they say in France, alors.